Nuevo Exclusivo en la web: "Las grandes marcas armonizan más sobre una emoción que sobre una característica", John Hallward, Ipsos ASI

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↓ VOLCABC1 S/. 2.84 (-1.05%)

Fuente:

Consumo masivo

Campaña del Día del Amigo sería de Pilsen Callao

26 de Mayo de 2009

El Twitter del Útero de Marite reportó el 17 de mayo que el nombre de dominio www.diadelamigo.com.pe estaría registrado por la Unión de Cervecerías Peruanas Backus y Johnston. El citado dominio está vinculado al blog "Movimiento por el día del amigo", y que tiene además fuerte presencia en diversas redes sociales, como Facebook, Hi5, Twitter y Linkedin. Sólo en Facebook, el movimiento cuenta con una página de más de 19,000 fans. Al parecer, y por los colores presentes en el blog, se trataría de una campaña de la marca Pilsen Callao.

Link permanente: http://semanaeconomica.com/articulos/40379

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